Michael Solomon – Consumer Behavior

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Michael Solomon - Consumer Behavior

A thought leader in marketing and advertising, Michael Solomon – Consumer Behavior presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy. He captivates audiences with the insights he unveils during his interactive keynotes and seminars.

Michael is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.  He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on five continents and received rave reviews. Now available to book through Conference Speakers International

Michael Solomon – Consumer Behavior speaks about cutting-edge approaches to sales and consumer psychology including gamification, customer journey mapping and sentiment analysis. He provides briefings to global executive teams who understand that creating a deeper connection with customers positively impacts the bottom line. He shares the latest trends in consumer behavior, customer decision making and engagement, and brand identity.

In his presentations, Solomon exposes what drives consumer subcultures like Millennials, Baby Boomers, women, and the multicultural market. One of the founders of Fashion Psychology, Michael works with major companies to address luxury brands, wearable technology, and the role of social media in promoting the diffusion of new styles and trends.

Michael Solomon – Consumer Behavior customizes every presentation, tailoring programs to be relevant for each audience. He incorporates content provided by the sponsor and actively researches each speech with the goal of exceeding expectations.

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KEYNOTE TOPICS:

Profit from Disruption: Tear Down Marketing’s Old Walls to See the Future of Your Business

Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust. In this fast-moving program you will learn:

  •  How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy.
  •  Why the debate about “offline versus online” marketing strategies is useless.
  •  How to market with rather than market to your customers.
  •  Why your customers rely upon your brands to tell them who they are.
  •  How to develop new killer products and services by demolishing your industry’s walls.

The Many Faces of AI: Persuasive Salesbots and Tomorrow’s Customer Experience

Everyone is buzzing about Artificial Intelligence these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year.

Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical. Self-driving cars threaten to replace truck drivers. IBM’s Watson beats chess masters and veteran Jeopardy game show contestants. Movies and TV shows like Blade Runner, Westworld, and Humans that focus on the civil rights of synths, replicants and androids are center stage in popular culture. Alexa and Siri are our new guardian angels.

Very soon, the rise of the machines will become the race of the machines. Don’t be left at the starting line. In this thought-provoking presentation we will ask:

  • How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy?
  • How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions?
  • As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry?
  • What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships?
  • How will facial recognition and wearable computer technologies meld with AI to create “markets of one?”

We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior

In this presentation, we’ll look at some of the powerful cultural forces that influence how consumers use a range of products to make “statements” about themselves. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.

Client Testimonials

I knew Michael’s presentation was a big success when our attendees took out their phones and started snapping photos of his slides! Michael’s presentation includes a mix of history, pop culture and statistics that kept the room engaged. We thank him for this high quality seminar!– Karen Giberson, President, Accessories Council

I had the opportunity to work with Michael for Marketing Innovation Day for our topic of Human Centric Design. Michael is very well versed and knowledgeable of the subject matter and was able to give tons of relevant insight, especially relating back to the automotive industry. He was able to provide the audience with tools to use in the real world and take back to our jobs.  – Natalie Simon, Vehicle Personalization and Ford Performance Parts Events & Communication Manager, Ford Motor Company

Michael Solomon – Consumer Behavior