In the past 15 years, Jonathan Aufray – Growth Hacker lived and worked in 7 countries. I am originally from France and I now live in Taiwan. I also lived in the US, the UK, Ireland, Spain and Australia. I’ve worked with businesses and entrepreneurs from more than 70 countries. Now, I am the co-founder and CEO at Growth Hackers.
At Growth Hackers, we help startups, SMBs, entrepreneurs, marketers and organizations grow with digital marketing, growth hacking, lead generation, conversion rate optimization and revenue growth. Jonathan is now available to book through Conference Speakers International
I was introduced to growth hacking a few years ago. Because my background was in digital marketing for small businesses; once I started to work with startups, I kind of pivoted to growth hacking. Indeed, startups need fast execution and iteration, even more than SMBs. I always found that marketing was limited because there wasn’t always a connection between product development and marketing.
That’s what Jonathan Aufray – Growth Hacker loves about growth hacking: it’s a mix between psychology, product development, data, designing, engineering and marketing. This is really the link between those departments. Growth hacking isn’t just here to grow acquisition channels but also to grow/improve the product in order to make it more user-centric.
Growth hacking makes the link between the product department, data analytics and marketing. Before, a product team would create a product and tell the marketing team to market it. The product and marketing teams were not working hand-to-hand on the products. When the marketing team gathered feedback about the products from users or from the data they got; even if they gave recommendations to the product team, the product department was telling the marketing team it wasn’t their problem or their roles to work on the product. Growth hacking links these departments.
A growth hacker will promote a product and test many different marketing channels. The growth hacker will gather data and feedback from users and customers. Thanks to this, a growth hacker will be able to work on the product to make it more user-centric. This is why a growth hacker doesn’t only work on the acquisition channels. He/she also works on retention. The goal of a growth hacker is to grow the marketing channels as well as grow the product.
Follow CSI on Twitter